Microsoft Is Worth as Much as Apple. How Did That Happen?

Posted in: Miscellaneous at 30/11/2018 21:57

Just a few years ago, Microsoft was seen as a lumbering has-been of the technology world.

It was big and still quite profitable, but the company had lost its luster, failing or trailing in the markets of the future like mobile, search, online advertising and cloud computing. Its stock price languished, inching up 3 percent in the decade through the end of 2012.

It’s a very different story today. Microsoft is running neck and neck with Apple for the title of the world’s most valuable company, both worth more than $850 billion, thanks to a stock price that has climbed 30 percent over the last 12 months.

So what happened?
https://www.nytimes.com/2018/11/29/technology/microsoft-apple-worth-how.html

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