As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV

Posted in: Online TV/Music at 15/05/2017 21:06

TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating.

There has been no shortage of bad headlines for television networks over the last few months, as investors grow concerned over dropping viewership and as people increasingly find new ways to entertain themselves.

Yet while audience attention has drifted toward platforms like Netflix, Facebook and YouTube, there is one group of stubborn holdouts who are not ready to give up on broadcast television: advertisers.

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