Google's Brand Is Not What It Once Was

Posted in: Miscellaneous at 27/06/2014 17:51

Maybe it is the Snowden revelations. Maybe it is Google Glass. Maybe it is the creeping realization that Google is a megacorporation, and not just some quirky guys who help you find webpages.

But over the last five years, Google's brand has fallen from the very top of the YouGov BrandIndex Buzz rankings all the way down to 19.
www.theatlantic.com/technology/archive/2014/06/googles-brand-is-not-what-it-once-was/373483/

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