Google Joins New Coalition to Stop Ad Revenue to Pirate Sites

Posted in: Online TV/Music at 10/06/2014 18:16

An announcement later this week will confirm Google as a member of a new coalition to cut off "pirate" sites from their ad revenue. Following similar initiatives in the U.S. and UK, a Memorandum of Understanding between the online advertising industry and the music and movie industries in Italy will signal a creation of a central body to tackle the piracy issue.

There is a theory in the entertainment industries that if running torrent, file-sharing or streaming sites makes no commercial sense to their operators, then they will soon wither and die.

Every week there are often aggressive opinions published on why cutting off revenue is perhaps the most powerful weapon in the online piracy war. This crescendo has already grown into notable action in both the United States and United Kingdom.

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iiNet calls on consumer fight back to piracy plans
iiNet has urged its customers to lobby the Australian government over proposals to implement a new scheme to crack down on online copyright infringement.

The ISP knows, more than almost any other company in Australia, the persistence of what iiNet's chief regulatory officer Steve Dalby calls the Hollywood Studios. The lobby group of film studios, known then as the Australian Federation Against Copyright Theft, took iiNet to court in 2008 alleging that it had authorised its users infringement by not acting on notices sent by the studios about users' infringement.

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