Five Predictions for the Future of Wi-Fi and Mobile
Posted in: Mobile & Wireless at 09/02/2014 17:45
New devices, changes in customer behaviors, and technological advances are rapidly changing the mobile market and consumers' expectations of mobility. A recent Cisco study of mobile consumers reveals how much, and how quickly the world of mobility is changing. The survey uncovers some startling revelations about what consumers are doing on their mobile devices, how and where they are using them, and how they are connecting them to the Internet. Highlights of the research are revealed in my recent blog Discover What Consumers Want from Wi-Fi and Mobile.
The majority of devices are now Wi-Fi-enabled, and the fastest-growing category is "nomadic" devices like tablets and eReaders. We now need to speak of the "mobile home," as the home is by far the most popular location for consumers to use their mobile devices. Surprisingly, Wi-Fi is the network connection of choice for most consumers for all of their devices. Public Wi-Fi is now a big part of mobile life.