Warning: how social media is a danger to brands

Posted in: Internet Use/New Technologies at 09/01/2014 14:10

A Marketing Week investigation has found that a range of brands, including Ugg Australia, Mulberry, Ray-Ban and Louis Vuitton are being targeted by unauthorised websites that use social media to promote their claims of selling luxury goods. We uncovered a number of sites not listed in these brands' published networks of resellers that use links and paid-for advertising space on platforms such as Facebook, Twitter and Pinterest to bring in web traffic, using brands' photographs, logos and trademarked words.

Social networks are the biggest cause of consumer complaints about fake products and January is the most prolific month of the year for reports being made, according to the Intellectual Property Office.
www.marketingweek.co.uk/analysis/essential-reads/warning-how-social-media-is-a-danger-to-brands/4008925.article

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