What Is 'Evil' to Google? Speculations on the company's contribution to moral philosophy

Posted in: Miscellaneous at 16/10/2013 12:50

Last week, another distasteful use of your personal information by Google came to light: The company plans to attach your name and likeness to advertisements delivered across its products without your permission.

As happens every time the search giant does something unseemly, Google's plan to turn its users into unwitting endorsers has inspired a new round of jabs at Google's famous slogan "Don't be evil." While Google has deemphasized the motto over time, it remains prominent in the company's corporate code of conduct, and, as a cornerstone of its 2004 Founder's IPO Letter, the motto has become an inescapable component of the company's legacy.
http://www.theatlantic.com/technology/archive/2013/10/what-is-evil-to-google/280573/

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