Deloitte 2013 Tech Trends report: Leveraging the five postdigital forces affecting business: cloud, mobile, social, analytics and cyber

Posted in: Internet Use/New Technologies at 06/02/2013 12:18

[Deloitte news release] Deloitte released in Australia today (1 February), its 4th Annual 2013 Tech Trends Report Elements of Postdigital, which highlights the top 10 enabling and disrupting technology trends that we anticipate will have a significant impact for the CIO in the future.

This year's theme, Elements of postdigital, looks deeply into the five forces of postdigital affecting business that were introduced in our Tech Trends 2012 report: cloud, mobile beyond smartphones and tablets, social, analytics and cyber defence.

The term postdigital implies that the debate about a digital future is over, the public have spoken with all ages and demographics now embracing digital to at least some extent.

According to Robert Hillard, Deloitte Consulting technology lead partner, the postdigital era, reflects a 'new normal' for business and a new basis for competition.

"Our report outlines the core technology trends for which forward-thinking organisations should consider developing an explicit strategy. Whatever organisations may decide, they do not want to be caught unaware or unprepared.

"In Australia, CIOs are finding that the scale of the opportunity and threat is significant and leveraging these opportunities is important. The combination of analytics, mobile, and social has never been more powerful. Cloud allows marginal investment experiments with substantial business value and cyber is important for risk-intelligent innovation," said Mr Hillard.

"All Australian industries will be affected and are taking advantage of these forces to incrementally improve their existing processes and offerings, in order to reshape their operating models, business models and marketplaces. Companies are not just doing the same things differently, but doing different things. Businesses can no longer afford to sit on the sidelines," added Mr Hillard.

The report examines the ever-evolving landscape of technology, focusing on the top 10 topics that have the potential to impact businesses over the next 18 to 24 months.

The trends are divided into two categories. Disruptors are opportunities that can create sustainable positive disruption in IT capabilities, business operations, and sometimes even business models. Enablers are technologies in which many CIOs have already invested time and effort, but which warrant another look because of new developments or opportunities.

The top 10 technology trends for 2013 include:


  • CIOs as the Postdigital Catalyst: Catalysing value from the elements of mobile, social, analytics, cloud and cyber.
  • Mobile Only (and beyond): The enterprise potential of mobile is greater than today's smartphone and tablet apps.
  • Social Reengineering by Design: How work gets done is no longer constrained by 19th century platforms.
  • Design as a Discipline: Inherent, pervasive and persistent design opens the path to enterprise value.
  • IPv6 (and this time we mean it): Ubiquitous connected computing is straining the underlying foundation of the internet.


  • Finding the Face of Your Data: Fuse people and technology to discover new questions and new answers in data.
  • Gamification Goes to Work: Drive engagement by embedding game mechanics in day-to-day business processes.
  • Reinventing the ERP Engine: Revving up data, hardware, deployment and business model architectures at the core.
  • No Such Thing as Hacker-proof: If you build it, they will hack it. How do you deal with that?
  • The Business of IT: After reengineering the rest of the business, IT's children deserve some shoes.

Each chapter of the report includes a Lessons from the Frontline section that provides an in-depth overview of three examples of real-life implementation of each trend in the market today, across a range of industries.

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