The Mobile Browser Dominates in Emerging Markets

Posted in: Digital Divide at 15/09/2012 18:57

There are seven billion people in this world and only 1.2 billion computers -- but close to six billion cellphones. That makes the commercialization ability and growth potential for the mobile Internet massively greater than that of the PC-based Internet. China, the world's biggest Internet market, recently surpassed the U.S. in smartphone activation, and the mobile browser is once again coming to the forefront. Here's why.

In emerging markets such as China and India, the world's two most populous countries, the mobile browser is a critical channel that connects people to the Internet in ways that the PC browser never did. For many people, it is their only connection point to the Internet -- take Indonesia, for example, where linking its thousands of islands by a fixed nationwide network was prohibitively expensive, so they prioritized the build-out of a mobile network.

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