Google passes Apple to become 'top global brand,' study says
Posted in: Miscellaneous at 03/08/2012 15:27
Google led global industry in attracting "media value" -- a measure that attempts to put a dollar value on buzz -- in the second quarter, according to data from social analytics company General Sentiment.
During the second quarter, Google's coverage in online news media, social media, and separately, Twitter, helped it score $756.6 million in brand value, General Sentiment estimated in a report it released today. Apple, which inched out Google to take the top spot in the first quarter, only mustered $594.3 million in General Sentiment's reckoning. Microsoft took the third spot with $356.4 million, followed by Amazon and Hewlett-Packard. Those companies earned $331.4 million and $258.2 million in media value, respectively.