Twitter's Olympic Moment: Verbal Sparring Gets Heated, and Some Bloggers Are Sent to Sideline as Social Media Join the Games
Posted in: Internet Use/New Technologies at 01/08/2012 21:08
The first social media Olympics have become a minefield for the Olympic movement -- and especially for Twitter Inc., which has trumpeted its tight connection to the London Games.
Heading into the global sporting event, the International Olympic Committee touted its social-media capabilities and struck partnerships with Twitter, Facebook Inc., and Google Inc.'s YouTube, among others. Twitter, meanwhile, also played up its partnership with Comcast Corp.'s NBCUniversal, which is broadcasting the Games.