Advertiser's Bots Raise Their Heads Again on Facebook
Posted in: Internet Use/New Technologies at 31/07/2012 17:11
Any business that advertises on Facebook wants eyes looking at its ads and then fingers clicking on them. Facebook gets paid based on how many clicks that ad receives - effectively, on how many users it can send to a particular brand.
On Monday came an explosive claim that could give pause to brands trying to figure out if advertising works on Facebook. A Long Island start-up company said it was pulling its ads from the social network because it discovered that its ad clicks were far more likely to be coming from Web robots - or bots, as they are known -- than human Facebook users.
Facebook Spars With Advertiser Over Click Fraud Allegation [IDG]
Facebook said Monday it has defenses in place to detect click fraud despite one company's claim it detected suspicious clicks on its advertisements billed to it by the social-networking site.
Limited Run, a company based in Manorville, New York, wrote on Monday that it was deleting its Facebook page within a couple of weeks after it determined 80 percent of the clicks may be fraudulent.