Twitter's Mobile Ads Begin to Click: Majority of Revenue on Social Network Comes from Phones
Posted in: Internet Use/New Technologies at 29/06/2012 19:18
Twitter Inc. is showing early signs of success selling advertising on mobile devices, an area that is bedeviling Internet companies including Facebook Inc. and Google Inc.
On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.