Survey reveals nearly half of UK web users happy with behavioural advertising

Posted in: Legal & Security at 15/05/2012 18:13

Nearly half of UK internet users are happy for advertisers to track their online activity in order to deliver more targeted ads, according to new survey figures.

As many as 45% of 2,001 internet users aged 16 or over said they were happy for advertisers to track their online behaviour in order to deliver personalised ads, according to the survey results published by trade body the Internet Advertising Bureau UK (IAB) and ValueClick, the online advertising network.
www.out-law.com/en/articles/2012/may/survey-reveals-nearly-half-of-web-users-happy-with-behavioural-advertising-/

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