'Action needed' to meet UK's cookie tracking deadline
Posted in: Legal & Security at 18/04/2012 19:55
There are on average 14 tracking tools per webpage on the UK's most popular sites, according to a study.
Privacy solutions provider Truste suggests that means a user typically encounters up to 140 cookies and other trackers while browsing a single site.
The research was published less than 40 days before strict rules come into effect governing cookie use.
The study was carried out in March and covered the UK's 50 most visited organisations.