Papers Put Faith in Paywalls: Digital Subscription Sales Are Slow, but Publishers Are Encouraged by Trends
Posted in: Internet Use/New Technologies at 05/03/2012 20:58
As more newspapers close the door on free access to their websites, some publishers are still waiting for paying customers to pour in.
The numbers of readers signing up so far suggest that at many papers, "paywalls" aren't about to reverse publishers' deteriorating finances. Yet the results aren't discouraging industry executives, who say their efforts are succeeding in shoring up the core print business after years of declines.