Traditional TV viewing on the rise in Australia despite new gadgets
Posted in: Online TV/Music at 20/02/2012 16:44
Television viewing has increased on conventional screens as well as mobile devices and computers, bucking predictions that more smart phones and tablets would cause a decline in traditional TV watching.
Traditional television viewing grew by 4 per cent in the 12 months to December 31, from 108.51 hours per person per month to 113.38 hours, according to the first comprehensive national multi-screen report compiled by audience measurement companies OzTAM, Nielsen and Regional TAM.
Race is on to get the measure of viewers
As more of us turn to smartphones and tablets for a news fix, the industry is facing up to the fact that, when it comes to audience data, it is often flying blind.
Internet browsing via smartphones surged 83.9 per cent in the year to January, research from Nielsen shows, while 746,000 Australians downloaded newspaper and magazine apps to their mobile phones or tablets last year, according to Roy Morgan Single Source.
iView steals a march on rivals
The ABC's iView player is on track to overtake piracy, which is illegal, as Australia's preferred source of streamed and downloaded video content, a study has found.
Forty per cent of all Australians watch video downloads or video-on-demand content more than once a week, according to the TV & Video 2011 Consumer Trends report produced by the telecommunications company Ericsson and released today.