Marijuana.com Sells For Reported $4.2m
Posted in: Domain Names at 01/12/2011 17:04
The domain name marijuana.com has been bought by the company WeedMapsMedia, a southern Californian company that provides maps for where your neighbourhood pot shop is located, for a reported $4.2 million.
Assuming the reports are accurate, it will be easily the largest reported sale for 2011 to date, easily eclipsing social.com which sold for $2.6m, according to Domain Name Journal.
WeedMaps say they intend to create an entirely new website content for Marijuana.com. In addition they say they will bridge the site with the pre-existing WeedMaps.com membership database, eventually allowing for single sign-on across the entire network and effectively doubling the number of registered WeedMaps users to over half a million.
"To best leverage the critical mass that WeedMaps has achieved with over 10 million combined web and mobile page views per month, we look to continually expand our reach within the medical cannabis community," said Justin Hartfield, Chief Web Officer of WeedMaps. "By integrating Marijuana.com with WeedMaps.com, we can monetize both properties more efficiently by reaching a wider audience of industry constituents and increasing business to our clients through greater exposure."
And WeedMaps also anticipating attracting advertisers to the site to boost revenue from their existing site, which has in the vicinity of 300,000 registered users.