Hailing the Google bus in India
Posted in: Digital Divide at 03/10/2011 19:09
Like the travelling fairs that still roam India, a snazzy white bus trundles along the subcontinent's B-roads, stopping in small towns for a few days at a time and inviting locals into another world. But in place of tightrope-walking girls and performing monkeys, its main attraction is access to the internet. For some visitors, it is their first time online.
The Google Internet bus is a free, mobile cybercafe dreamed up by the search giant and run in association with BSNL, a large state-owned internet service provider (ISP). It has covered over 43,000km and passed through 120 towns in 11 states since it hit the road on February 3rd, 2009. Google estimates that 1.6m people have been offered their first online experience as a result. Of those, 100,000 have signed up for an internet connection of their own. Like a high-school drug dealer, though admittedly less nefarious, the idea is to hook them young and keep them coming back. In return for its efforts, Google says it gains a better understanding of their needs. That, in turn, lets it develop products for the potentially huge local market.