Can Free Web Content Save The Guardian?

Posted in: Internet Use/New Technologies at 01/10/2011 22:46

The Guardian has been losing money for years. But whereas the New York Times has begun charging for online content, the British daily has staked its future on giving away its journalism for free. The media world is watching with bated breath.

Alan Rusbridger could hardly be accused of being old-fashioned. The editor-in-chief of the Guardian loves the Internet. The website of the British daily is considered one of the industry's best. Yet Rusbridger, 57, has chosen to preserve his greatest journalistic triumph in good old aluminum: in the form of a matte gray exposed printing plate with light-blue lettering; the front page of the July 5, 2011 edition. The souvenir stands on the desk of his London office.,1518,789108,00.html

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