Tablets: Ultimate Buying Machines

Posted in: Internet Use/New Technologies at 28/09/2011 14:01

Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers.

That discovery is making retailers focus on tablets ahead of the all-important holiday season, as the tough economic backdrop puts a premium on what the industry calls "conversion" -- making sure the shoppers who show up actually buy something.

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