FT gains app concession from Apple's not so cuddly Jobs

Posted in: Internet Use/New Technologies at 12/06/2011 22:55

Apple's quiet climbdown shows standing up to a bully in the digital world can produce results

Is it the charisma of Steve Jobs that gives Apple its wholesome image? Or perhaps just the natural, crunchy image of coolly designed computers for the discriminating masses? Could Rupert Murdoch revolutionise the brand of News Corp by calling it something cuddly, like Koala Inc?

The person to ask first could be Pearson chief Marjorie Scardino and thus the supreme overlord at the FT - which last week decided to take on Apple head on over its grotesquely penal policy on apps. You want your paper or magazine on subscription at the iTunes store? That will be 30% for Apple straight off, with no arguments, thanks - and no information on who your digital readers are either.

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