Paramount Embraces BitTorrent for Movie Release
Posted in: Online TV/Music at 18/03/2011 15:47
BitTorrent is regarded as a dirty word in Hollywood, because the peer-to-peer file-sharing protocol is often used for distributing pirated movies.
But for the world premiere of Australian horror flick The Tunnel, Paramount Pictures is embracing BitTorrent by offering the movie as a free download. The goal is to drum up enough interest for people to buy the special edition DVD, whose two hours of bonus footage includes an alternate ending and a behind-the-scenes documentary. The film, which funded itself by selling individual still frames for $1 each, will forgo a theatrical release.