Facebook May Never Beat Mixi in Japan, 'FarmVille' Creator Says
Posted in: Internet Use/New Technologies at 07/02/2011 16:25
Facebook Inc. may never overtake Mixi Inc. in Japan as the lure of connecting with friends overseas isn't enough for users to switch services, according to the U.S. social-networking site's biggest games developer.
Japan "is one place where Facebook may not end up being dominant," Robert Goldberg, head of Zynga Game Network Inc.'s operations in the country, said in an interview in Tokyo last week. "Networks are kind of funny, they get an imprint on them when they get designed and it's pretty hard to change."