Privacy advocates don't 'like' Facebook's ad plans
Posted in: Internet Use/New Technologies at 01/02/2011 16:57
A new Facebook advertising format that turns members' actions into promoted content on their friends' profile pages could be a gold mine for the social-networking company.
But, like many new Facebook features, it has stirred unease among privacy advocates and some consumers.
Facebook Places Deals to target local business ads in UK and Europe
Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Places Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones.
Launched in the US last November, Facebook Deals lets users 'check in' to venues via the Places feature on its mobile app for iPhone, Android and through facebook.com on some smartphones.
Facebook shopping discount service reaches Europe
Facebook expanded its shopping discount service to five European countries and Canada on Monday, part of its push to help brands communicate with its users.
Facebook Deals, which has already started in the United States, offers Facebook users deals in retail outlets and posts a notice on their Facebook wall when they claim a deal, publicising the deal to the users' friends.