More than 8m Britons have downloaded podcasts
Posted in: Online TV/Music at 16/12/2010 16:26
Once listening to the radio was a strictly linear experience. Miss a programme and you had to wait for a repeat, in the unlikely event that it was repeated at all.
Not any more. The latest research commissioned by radio audience measurement body Rajar reveals that 8.1 million people in the UK - 16% of the adult population - have downloaded a podcast, with nearly half of them (44%) listening to such a service at least once a week.