Phone Makers Shift Focus: Under Pressure From Apple, Rivals Cut Prices to Target Midrange of Market

Posted in: Mobile & Wireless at 15/12/2010 20:16

This holiday shopping season, the smartphone battle is going mainstream.

Having ceded much of the high end of the smartphone market to Apple Inc., slower-footed rivals such as Research In Motion Ltd., Nokia Corp. and Motorola Inc. are jostling for what remains up for grabs: cheaper cellphones that still provide Internet capabilities.

The result is a price war in midrange smartphones this holiday season. Wireless carriers and handset makers are focusing on more affordable smartphones -- which skimp on features such as screen resolution and camera quality but allow users to surf the Internet and download applications.

To read this Wall Street Journal report in full, see:
online.wsj.com/article/SB10001424052748703727804576017564120922734.html

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