UK Mobile Phone Operator 3 to Offer Unlimited Internet Access
Posted in: Mobile & Wireless at 15/12/2010 18:58
A British mobile phone operator said Tuesday that it would offer unlimited mobile Internet access, bucking the industry trend of charging based on the amount of data consumed.
Analysts were divided over whether the decision by 3 U.K. would prompt rivals to follow suit and change their own mobile plans, which scale monthly prices based on download volumes and speeds.
To read this report in The New York Times in full, see:
Mobile firm Three backs all-you-can-eat data tariff
Mobile operator Three has scrapped its mobile data caps in an effort to gain more smartphone customers.
It said users needed all-you-can-eat data plans in order to make the most of their devices.
Demand for data is increasing as more people use their handsets to connect to the web as well as make voice calls.