Shunned Profiling Technology, Phorm, Kindsight, on Verge of Comeback
Posted in: Legal, Privacy & Security at 25/11/2010 16:20
One of the most potentially intrusive technologies for profiling and targeting Internet users with ads is on the verge of a comeback, two years after an outcry by privacy advocates in the U.S. and Britain appeared to kill it.
The technology, known as "deep packet inspection," is capable of reading and analyzing the "packets" of data traveling across the Internet. It can be far more powerful than "cookies" and other techniques commonly used to track people online because it can be used to monitor all online activity, not just Web browsing. Spy agencies use the technology for surveillance.
To read this Wall Street Journal report in full, see: