Computer Engineer Barbie and the Role of Women in Tech (or How the Internet Changed Barbie)

Posted in: Internet Use/New Technologies at 11/04/2010 23:20

How desperate does a profession have to be to seize Barbie as a role model?

Well, that's what female computer engineers, whose ranks have been diminishing in the last two decades, did to drum up support for their field. When Mattel Inc., Barbie's maker, allowed the public to vote on the doll's next career, female computer engineers stuffed the ballot box, according to a page one story Friday in the Wall Street Journal.

The women hoped the doll would raise the profile of their chosen career, get more girls interested in the profession and help spruce up their image as nerds.

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