How spam filters dictated Canadian magazine's fate

Posted in: Spam at 29/03/2010 15:55

After 90 years, one of Canada's oldest magazines, The Beaver, is changing its name.

Its publishers say it was only natural that a Canadian history journal should have been named in honour of the industrious dam-building creature which is the country's national emblem.

But in recent times the magazine's attempts to reach a new online audience kept falling foul of spam filters - particularly in schools - because beaver is also a slang term for female genitalia.

The publishers of the magazine - now to be known as Canada's History - also noticed that most of the 30,000 or so visitors to their website per month stayed for less than 10 seconds.

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