Microsoft 'takes on Goliath' with Bing TV ads mocking Google
Posted in: Internet Use/New Technologies at 09/03/2010 00:32
Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google's dominance of the UK search market, MediaGuardian.co.uk can reveal.
The campaign to promote Bing, the so-called "decision engine" that Microsoft is backing with $2bn, begins with a series of TV ads this week.
http://www.guardian.co.uk/technology/2010/mar/08/microsoft-bing-tv-ads-google